Who is Ally Fashion?

With over 40,000 styles available and ~30% year-on-year growth since 2018, Ally Fashion, a leading Australian women’s fashion retailer, faced the challenge of managing this surge in orders while keeping shipping costs in check and improving profit margins.

The numbers speak for themselves, Ally Fashion:

• Saves 20% a month on shipping costs by using one additional standard carrier
• Reduces pick-up times by 50% to deliver orders to customers faster compared to their competitors who rely on a single carrier.
• Experiences 27% yearly growth in online booking volumes since 2018 by increasing business efficiencies

What was the challenge at hand?

When expanding their online business in 2018, the team at Ally Fashion quickly realised that their shipping and delivery processes were inefficient, costly and as a result, eating away at their profits. The team only worked with a single carrier, meaning packages were sitting in a warehouse waiting for that one carrier to make a collection. This resulted in overall delivery delays to the end customer. 

As we know, delivery delays can negatively impact customer experience, brand loyalty and retention. In fact, 82% of Australians will abandon a retailer after a negative first-time shipping experience.

Enter Shippit.

The Solution.

Ally Fashion implemented Shippit to improve delivery pick-up times and reduce shipping costs to help the business drive repeat purchases from customers. Shippit helped them get orders booked and picked up on time so that the brand could meet the delivery time-frames promised to their customers.

Ally Fashion realised relying solely on one carrier wasn’t the best approach. By using multiple carriers, they could have orders picked up from the warehouse twice as fast. 

“We relied on a single carrier for deliveries, and this made it difficult to know if we were overspending on shipping. Shippit helped us realise that by adding an additional carrier to our mix, we could automatically find the cheapest or fastest route for a parcel and lower our shipping costs per month,” says Ally Fashion. 

Now, Ally Fashion enjoys the convenience of a single, user-friendly portal to book, track and analyse orders from multiple carriers helping them predict and guarantee accurate delivery timeframes to their customers.

Since implementing Shippit, the team uses shipping to their competitive advantage and effortlessly accesses carrier quotes and performance insights. This knowledge empowers the team to reduce overall shipping costs and adapt to network bottlenecks swiftly. 

As a result, Ally Fashion reduces pick-up times by 45% compared to their competitors who rely on a single carrier.

Ultimately, it comes back to identifying inefficiencies across shipping and delivery operations to better manage costs, time and the team’s capacity.

Whether you have a single brand and a large team or multiple brands and a small team, every efficiency made across your last-mile delivery operations counts.

What were the results?

Instead of relying on one courier to get the job done, Ally Fashion now uses more than one carrier to reduce pick-up times and manage customer expectations.

Together, Ally Fashion has achieved the following results:

• Saves 20% a month on shipping costs by using one additional standard carrier, saving approximately $12,000 a month.
• Reduces pick-up times by 50% to deliver orders to customers faster compared to their competitors who rely on a single carrier.
• Experiences 27% yearly growth in online booking volumes since 2018 by increasing business efficiencies.