Growth Blog | Insights To Grow Your Business

How to write emails that reach humans, not inboxes

Businesses should aim to personalise at every possible opportunity. Email marketing is a great start. Here's how to write emails that reach humans.

Omnichannel strategy opportunities for business growth

In an age where competition has become global, choice is key to competitive advantage. Here's how an omnichannel strategy can help you scale your business.

Here are 3 ways to make your own luck and dominate the marketplace

Aaron Kay isn’t your typical entrepreneur. This former media high-flyer isn’t interested in market disruption, work-life balance or having a Plan B. Because he believes that when you get your...

Why success is the journey, not the destination

Defining success isn’t always black and white. Aaron Kay attributes The Swank Store’s achievements to providing a premium product, stellar customer service and value to his customers. By reinventing his...

5 tactics to drive up your average order value

Any eCommerce retailer understands that getting shoppers to your website is only half the battle. Here's how to drive up your average order value.

The power of using customer reviews to drive sales

If you’re not including customer-generated content (CGC), like customer reviews in your product pages, you're missing out on sales.

Conquer your business challenges with this one secret weapon

The Swank Store’s Aaron Kay believes that business may be filled with uncertainties, but it’s never personal. There’s no stigma attached to failure – just learning and the more you...

Retention basics: Securing the elusive second purchase

Our work as business owners isn't over when we get that first sale. The hard work begins when you want to retain your loyal customers. Read the retention basics on securing the elusive second purchase.